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Hi Argiro,
A "bottom-up" model, like the example model in Freedonia, is disaggregated into end use devices that consume energy. Being able to create this kind of model requires having detailed data on the energy consumption of each end use, which it sounds like you do not have.
In cases where you have aggregated energy data, a "top-down" approach may be more appropriate. With the data specified above, this kind of model might look something like this:
Demand
- Households
--electricity
--oil
--coal
-Industry
--coal
--petroleum
--natural gas
A final option would be to use a "decoupled" model where a baseline is created based on aggregate data (like in the "top-down" approach), but different mitigation measures are evaluated as subtractions from the baseline. With this type of approach you can focus on examining the savings from various initiatives without having to create a full end-use based model of every sector.
Let me know if you have any additional questions.
Tory